Working Smarter - we're forever being told to work smarter.
Yet - so many people have no idea how to stop working harder and how to start working smarter.
Here is a simple concept to help you work smarter:
A fisherman goes out to sea and throws out his line.
He waits for a while to catch a fish.
Eventually a fish bites, he pulls the fish out of the water and throws his line back in again.
Then he waits for a while to catch a fish.
And so it carries on.
Another fisherman goes out to sea and follows a different strategy.
He spends time looking for a school of fish.
When he eventually finds a school of fish, he throws out a net and pulls in hundreds of fish.
Which fisherman do you think is more successful?
Most likely, the one who goes after the school of fish.
When you think about your business - where are your schools of fish?
Where do a lot of people who make use of your service get together?
A few weeks ago I met a wedding photographer at a networking event.
He admitted that at networking events he did pick up some business here and there, but it wasn't particularly successful (well, of course not - he was a fisherman throwing out a line and waiting to get lucky.)
However, if he made an effort at getting to know 50 florists really well.
If he got to know wedding planners really well.
If he got to know wedding shops really well...
By taking the same hours that he would have spent at a networking event and rather spend that time working on/ with his schools of fish - he is much more likely to get his effort rewarded in a much better way.
Stop wasting your time - make sure that you are in fact chasing after schools of fish as opposed to single fish.
You'll turn your business and your cash in-flow around in no time.